Achieved 15% growth in lead generation with a redefined a GTM playbook
An IT services company had to shift to a systematic outbound prospecting approach, in an already crowded market, with limited brand awareness. A repeatable account and persona-base
Accelerated revenue growth with GTM execution discipline
A leading IT services firm (PE-backed) was targeting 10-20% YoY growth but had stalled at 3%. Despite strong delivery performance, high NPS score and leading enterprise accounts, o
Employee-First GTM Culture: Your Environment Drives Performance
What went wrong? This is a question every organization eventually confronts, usually after a difficult quarter or a wave of unexpected attritions. The most spontaneous response is
The Fractional CPO as a Growth Catalyst
You have built something that works. You have customers that pay for it. Your team ships features - continuously. Growth was real - and then, somewhere between $5M and $20M ARR, it
